Factory Rosenthal an der Rodach, Kronach
  
Architects : Ekkehard Fahr, Dieter Schaich, Josef Reindl (Fahr + Partner pfp)
Start of construction: 1984
Opening: 19.6.1986
Cropped area: 12.500 qm
Award: Umweltmedaille des Bayerischen Staatsministers für Landesentwicklung
und Umweltfragen für Verdienste um Schutz, Gestaltung und Vermittlung
einer gesunden Umwelt (1986)
Goldplakette des Bundesministeriums für Raumordnung, Bauwesen und
Städtebau im Bundeswettbewerb „Industrie, Handel und Handwerk im
Städtebau" (1988-1989)
The absolutely new and exceptional architecture of this factory stands out. The factory has been built not only because of its outstanding esthetics; it also meets the claim of a human work environment.
The construction of the factory’s roof is characteristically and artistically inventive. It consists of a system of sexangular ferroconcrete umbrellas that have been assembled to built a honeycombs-shaped roof. This shape was the paradigm for the Rosenthal Studio-line shape »Favo« designed by Elsa Fischer-Treyden. A sexangular and 6.2m high ferroconcrete pillar with a polygonal shaped section forms the supporter of each rooftile. A total of 49 rooftiles cover the 250m long production facility as well as the star-shaped preliminary office building. Natural light alone creates a bright atmosphere inside: Several rooflights illuminate the entire studio without any shades. The façade with its glass sheets and panels offers a rambling view on the Rodach valley. Certainly, this factory is not only a place for highly rationalized and technical operations, but also contributes to the humanization of work and enriches the townscape as well as the landscape. The factory has been sold to Lear Automotive Electronic GmbH in 2000.
Source:
Wolfgang Bornträger: "Die aufwendige Artistik der feinen Lebensart" in "Unternehmenskultur. Der Weg zum
Markterfolg", Verlag der Frankfurter Allgemeinen Zeitung, 1990
Ferdinand Simoneit: „Rosenthal und Rosenthaler" in „Die Rosenthal Story", Econ, 1980
N.N.: „Kunst bis zum Dach", DuPont Magazin, Heft 3, 1986
Henning Müller-Gerbes: „Bauen im Selbstverständnis eines Unternehmens" in „Materialien
3: Bauen für die Wirtschaft", Architektenkammer Rheinland-Pfalz, 1988
Ulrich Kern: „Gebaute Unternehmenskultur", Industriebau, Heft 2/1992
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